$ong ¢ontest

Kamehameha’s 87th annual Song Contest has been airing for a little more than half an hour now, and I must say that I’m somewhat disappointed. This year marks the first year KGMB 9 has picked up the broadcast, and I’m somewhat disappointed by the noticeable increase in commercials.

Song Contest has had commercials for as long as I can remember, and it’s not the ads per se that bother me. What’s new is that they are now clearly and obnoxiously separate from the body of the program. Jack, I love you, but I really don’t care that breakfast is the most important meal of the day.

Song Contest used to be a package deal, but apparently the tasteful, soft commercials — spots that were about image, not commercialism — weren’t profitable enough.

Hopefully that’s the last we’ll see of LOUD BLARING SPOTS for the remainder of the evening.

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